CLEMENTWONG

BMW does not simply provide a vehicle for people to drive. The triumphs of the BMW brand are due to the people themselves. This concept illustrates this point through the creative use of an experiential/interactive which will communicate the message that the people are what drives the brand.

EXPERIENTIAL - "The Performance Theatre" - upon arrival in a theatre, audiences will be greeted with a pre-roll of sorts which will convey the campaigns message; that they are an integral and important part of the progress and success of the BMW brand. 
 
Once that on-screen message is conveyed audience will be presented with a live feed of audiences in adjacent theatres (who at this point would have been subject to the same message), along with the visual of the interior of a BMW vehicle. 

Audiences will be informed that the noise that they make will be result in the movement and speed of that vehicle, and that they will be racing in real time with audiences in adjacent theatres. 
 
The louder the response for the audience, the faster the BMW that is on screen will go. 
 
This interactive execution will pit the audiences of each theatre against each other in real time, and naturally, they will be able to “feel” the campaign message that they are what “drives” the brand.

CONCEPT

The Just Eat app helps you avoid the unknown that comes with cooking your own food or going out . 

HOW DOES THIS SOLVE THE PROBLEM?

It Establishes that Just Eat’s variety of options are a safer choice because it allows you to be comfortable in your environment, where as there are risks with going out (not getting a reservation, etc.)

Copy & Art Direction - Clement Wong

Copy & Art Direction - Clement Wong

SPEC Campaign For Tiffany & Co.

Copywriting & Art Direction - Clement Wong

This concept was created in order to showcase the similarities between Olympians and their journey as an athlete to that of our target group and BMW's as a brand. this concept also works to integrate BMW's sponsorship of the upcoming summer Olympics in Rio de Janeiro.

"BMDoublr" - Once a person reaches our micro site, they will be presented with a button at the bottom of the browser which launches two browsers side by side. Each browser will automatically resize and trigger 2 YouTube videos simultaneously, showing videos that feature that comparison  between BMW and the consumer. For example on one a video you see a BMW navigating through a set of pylons, juxtaposed with a video of a person training with pylons on the right. Both videos will mirror each other in real time in order get across that comparison.

Copy & Art Direction - Clement Wong

Thoughts:

You've probably realised by now that I love "words". I love the artistry of words and the places mere words can take you. This piece was me pushing myself to use words differently, an attempt to use a non-traditional approach to telling a story from the perspective of a young boy in Africa. If you're only concerned about cliche headlines and quirky "aren't we clever" one-liners then this isn't for you. 

I wanted to take the reader through a very short journey using single words and broken speech [similar to an African child who just barely speaks English] in order to take the reader through an (unfortunately) very short lifetime.

Forget this is an "ad" for WarChild. Forget that I chose not to sum the experience of having his sister murdered by rebel troops in a tight "less than 8 words" headline. This piece is the result of me wanting to push against traditional speech while telling a story that is all too familiar to millions across the globe.

Rationale: 

This series of ads concerning the issue of domestic violence focuses on the long-touted idea of "actions speak louder than words". The concept focuses on the drawing attention to common phrases an abusive perpetrator may use in stark contrast to his or her abusive actions on a victim. Typically, each advert features two of these more affectionate phrases, while the third phrase draws focus to what an abuser may say after the damage has been done. 

Visually, each phrase is tied to a specific bruise on the victim's face/neck/head in order to draw contrast between what was said and what was done.

The fourth advertisement deviates from the rhythm of the previous three ads, and aims to bring focus on the relationship between healing, and the time it takes. The first two lines of copy focus on the healing time of physical scars, while the third focuses on what in many cases are invisible scars which last a lifetime. 

Target: 65+